Advancing Integral Heritage Management
Los participantes del taller en Pucacaca visitaron el Bosque Ojos de Agua, considerado el último bosque seco amazónico que se conserva en la región de San Martín.
Una caminata para descubrir la importancia del bosque seco amazónico; un tour por emprendimientos comunitarios que aprovechan el cacao y el coco; la visita a una comunidad indígena; el recorrido gastronómico para degustar los platillos más representativos de la zona.
Estos son algunos ejemplos de productos turísticos interpretativos que se plantearon durante talleres participativos realizados, en octubre y noviembre, en dos comunidades amazónicas ubicadas al norte de Perú: Pucacaca (provincia de San Martín) y Pucallpa (provincia de Ucayali).
Estos talleres forman parte del proyecto “Circulando en la Amazonía”, financiado por la Unión Europea, que impulsa un modelo de economía circular y baja en carbono, basado en el uso sostenible de la biodiversidad y orientado a mejorar las condiciones socioeconómicas de la población en dos regiones amazónicas del Perú. Fueron facilitados por Jon Kohl, del Consorcio PUP para el Patrimonio Global (PUP) y Carlos Rosero, de la Organización para la Educación y Protección Ambiental (OpEPA), un miembro organizativo de PUP.
Para los talleres presenciales y virtuales, se convocó a diferentes prestadores de servicios locales asociados al ecoturismo, así como a representantes de etnias indígenas, de entes gubernamentales locales, autoridades ambientales e instituciones educativas que tienen programas turísticos. En total, participaron más de 50 personas de ambas localidades.
“Buscamos trabajar de manera articulada con las comunidades que ven en el ecoturismo una alternativa económica a las actividades que realizan cotidianamente, rescatando así oficios y artes tradicionales como la culinaria, la agrícola y la artesanal, que al ser bien interpretadas pueden convertirse en atractivos de gran interés para visitantes”, señaló Jon Kohl, director ejecutivo de PUP.
El modelo de Canvas utilizado en los talleres fue diseñado específicamente para emprendimientos de turismo comunitario.
En el caso de Pucacaca, los participantes identificaron cinco posibles recorridos ecoturísticos, con enfoque en interpretación del patrimonio, mientras que, para Pucallpa, se perfilaron cuatro productos más enfocados en lo cultural y productivo.
Según explicó Jon Kohl, se utilizó la herramienta Canvas de gestión estratégica para identificar mejor los diferentes componentes de cada producto, por ejemplo, las metas que se quieren alcanzar, los servicios que se brindarían a los visitantes, los socios claves y las tareas inmediatas que se deben acometer.
“También permite hacer un pequeño análisis de costos vs. beneficios, nombrar los elementos patrimoniales que se quieren interpretar y escoger el tema o mensaje que ellos quieren transmitir a los visitantes, sin perder de vista los impactos positivos y negativos que las actividades desarrolladas puedan llegar a tener en la comunidad y el territorio”, agregó.
Como resultado de estos talleres, se perfilarán y escogerán los dos productos por región con los que se continuará trabajando y desarrollando sus guiones respectivos.
Propuestas ecoturísticas Pucacaca
1. Recorrido por la Isla de los Cocos
2. Caminata en el Bosque Ojos de Agua
3. Recorrido histórico por el Valle Seco del Huallaga
4. Combinación de tres lugares representativos del valle (Bosque Ojos de Agua, Isla de los Cocos y las Minas de Sal).
5. Recorrido por empresas de productos naturales (cacao, coco y carbón ecológico).
Propuestas ecoturísticas Pucallpa
1. Visita a la comunidad indígena de Santa Clara
2. Recorrido por diferentes iniciativas productivas.
3. Degustación en los principales establecimientos gastronómicos.
4. Recorrido cultural e histórico de la ciudad de Pucallpa.
Los participantes del taller en Pucallpa plantearon cuatro iniciativas de turismo comunitario con potencial para ser desarrolladas a futuro.
La metodología llamada Coequipos para Facilitar Emprendimientos Turísticos Locales, usada por PUP-OpEPA, fue desarrollada en Colombia al principio del año con equipos de emprendimientos locales y operadores nacionales. Consiste en el desarrollo de un marco interpretativo comunitario; el uso del método Ikigai para determinar la razón de existir del emprendimiento; la herramienta Canvas para definir los elementos empresariales, y un guion interpretativo para plasmar la historia que se interpreta durante la realización del producto.
Workshop participants in Pucacaca visited the Ojos de Agua Forest, considered the last remaining Amazonian dry forest in the San Martín region.
A walk to discover the importance of the Amazonian dry forest; a tour of cocoa and coconut-based community small businesses; a visit to an indigenous community; a gastronomic tour to enjoy the area’s most representative dishes.
These are some examples of interpretive tourism products that were proposed during workshops held in October and November in two Amazonian communities located in northern Peru: Pucacaca (San Martín province) and Pucallpa (Ucayali province).
These workshops are part of the Circulando en la Amazonía (Circulating in the Amazon) European Union project, which promotes a circular and low-carbon economy model, based on sustainable biodiversity use and aimed at improving socioeconomic conditions in two Amazonian regions of Peru. They were facilitated by Jon Kohl of the PUP Consortium for Global Heritage (PUP) and Carlos Rosero of the Organization for Environmental Education and Protection (OpEPA), a PUP organizational member.
“We seek to work together with communities that see ecotourism as an economic alternative to the activities they carry out on a daily basis, thus revitalizing traditional trades and arts -- whether culinary, agricultural or artisanal -- which can be of great interest for visitors, when well interpreted,” said Jon Kohl, executive director of PUP.
The Canvas model used in the workshops was specifically designed for community tourism ventures.
In the case of Pucacaca, workshop participants identified five potential ecotourism tours, with a focus on heritage interpretation, In Pucallpa, they outlined four ecotourism products focused on culture and production.
As Kohl explained, the Strategic Management Canvas tool was used to identify each product’s different components -- for example, its goals, services that would be provided to visitors, key partners, a financial analysis and price calculation, and immediate tasks that that must be undertaken.
As a result of these workshops, two products per region will be selected and designed, in order to develop their respective scripts.
Workshop participants in Pucallpa proposed four community tourism initiatives with the potential to be developed in the future.
Pucacaca ecotourism proposals
1. Cocos Island tour
2. Ojos de Agua Forest hike
3. Historical tour of the Huallaga valley
4. Combination of three representative sites (Ojos de Agua Forest, Cocos Island and the Salt Mines).
5. Tour of community businesses (cocoa, coconut and ecological coal).
Pucallpa ecotourism proposals
1. Visit to the Santa Clara indigenous community
2. Tour of different community businesses
3. Local food tasting tour
4. Cultural and historical tour of Pucallpa city.
The methodology called Facilitation of Local Tourism Enterprise Teams, used by PUP-OpEPA, was developed in Colombia at the beginning of this 2022 with local ventures and national operators. It includes a community interpretive framework, using the Ikigai method to determine the venture’s purpose, the Canvas tool, and an interpretive script to capture the story that will be presented to visitors.
The International Association for Society and Natural Resources (IASNR) and PUP members learned new ways to understand protected areas on a pre-conference tour through PUP project sites.
The PUP Global Heritage Consortium (PUP) sponsored and hosted their first-ever four-day educational tour exploring the history of protected areas throughout Costa Rica. Seven people from the PUP global community attended the trip, which took travelers through diverse protected area systems. The tour, June 19-23, was timed to lead into the annual International Association for Society and Natural Resources Conference.
With this trip, PUP created an environment where the group could collaboratively reflect on the trip and envision a new era of human thriving through wider, deeper linkages between people and heritage, both natural and cultural. The tour, led by PUP Executive Director Jon Kohl and other protected area experts, took participants through PUP work sites: Tirimbina Rainforest National Wildlife Refuge, Mistico Arenal Hanging Bridges Park, and Monteverde Cloud Forest Biological Reserve.
With this milestone trip, PUP demonstrated its integral approach to protected area management. Attendees got an insider’s view of conservation and management and how it follows other historic forms of management. After the tour (June 12-24). PUP members enjoyed a working retreat near San José.
Learn more details about the tour in this digital brochure.
The PUP Global Heritage Consortium is a 501(c)3 tax-deductible non-profit whose mission is to support communities in the protection and management of natural and cultural heritage through our action learning network and evolving Integral tools and approaches. It has offices in the USA, Costa Rica, Mexico, and Colombia. Visit www.pupconsortium.net.
The PUP team warmly welcomes Jean Knaack to the Board of Directors.
Knaack is the Chief Executive Officer of the Road Runners Club of America where she has served in the role since 2005. She is a graduate of the University of Wisconsin at Green Bay with a Bachelor of Science in Human Nutrition. And, she earned a Master of Public Administration with a concentration in nonprofit management from George Mason University.
Knaack was working at RARE, one of the leading behavior change organizations in the conservation world, when the original version of PUP was born. At the organization she developed a love for biological heritage that the hopes to bring to PUP as board director.
She has extensive skills in organizational and financial development, board and member relations, and program planning and implementation.
PUP is proud to work with Jean to protect and manage natural and cultural heritage around the world. Welcome, Jean!
PUP is partnering with the Tropical Science Center (CCT) to offer an online course in Spanish on natural and cultural resource condition-based zoning for protected areas in Latin America. The course will take place from March 10 to April 5, 2022, and will be taught by PUP Executive Director Jon Kohl and PUP Technical Service Member Dr. Bernal Herrera-Fernández.
Learn more and register for the course here: https://pupconsortium.wildapricot.org/event-4547727
The five-session Zoom- and Slack-based course, which was discussed in a free introductory webinar (YouTube), seeks to increase collective capacity to effectively and adaptively manage protected areas. The model was developed by the two organizations as an answer to some of the problems that arise when applying the conventional decades-old model of zoning based on the regulation of human uses.
“This approach, designed for developing country protected area managers, reconciles two approaches often required by government park agencies but are incompatible: zoning based on human uses which focuses on punishing and prohibiting human activity and the Open Standards for the Practice of Conservation which applies an adaptive management approach to conserving a protected area´s principal conservation objects or priorities,” Kohl said.Notably, CCT and PUP’s previous collaboration on the subject in the Monteverde Cloud Forest Biological Reserve in 2019 produced an article in IUCN’s scientific journal PARKS and a corresponding methodological guide in Spanish
In accomplishing its goal to spread this new methodology across Latin America, the course and webinar are tailored for practitioners and decision-makers in Latin America (e.g. planners, managers, conservationists). Sessions consist of lectures, and a discussion about the corresponding session theme. For the final project, participants will work in groups to apply the methodology to an area of their selection.
The course costs $129 per participant, which includes:
Access to the learning platforms
A certificate signed by the sponsor organizations once the participant completes the final Project
Updates about the methodology’s progress, if the participant so desires
There is a discount for PUP and CCT members as well as groups of three or more.
Course Instructors: MSc. Jon Kohl Dr. Bernal Herrera-Fernández
The class is full at 50 people, so don’t hesitate to claim your spot now!
Click here for more information and registration in the course.
Press contact: Olivia Parrott firstname.lastname@example.org
PUP plans 3 major initiatives for 2022 to take on a rapidly changing world, and we would like you to be a part, therefore,
On this Giving Tuesday to support PUP, the only non-profit in the world that formally uses a holistic-Integral approach to heritage conservation by
PUP has joined a large consortium of organizations led by the University of North Texas to build the Cape Horn Center on the southern tip of Chilean Patagonia. This consortium will conduct biocultural conservation action research and work with communities in two biosphere reserves at a sentinel site for global climate change and planetary sustainability. We will begin collaboration with partners in 2022.
In June 2022, PUP will be presenting a panel and individual presentations at the International Association for Society and Natural Resources Conference in June, Costa Rica. Around the conference PUP will be organizing a three-day field trip to sites where PUP has presence. It will be holding a staff retreat and board meeting and perhaps some ancillary training workshops as well. This will be PUP´s first in-person board meeting and retreat since its founding in 2013 and a wonderful time to really showcase our work. Please join us, organized by our Costa Rican country office.
All of us have already donated to PUP today.
Francisco Valenzuela, Chair of the Board
Sherwood Shankland, Board Director
Trace Gale, Board Director
Stephen Awoyemi, Board Director
The PUP team extends a warm welcome to two incoming professionals: Board of Directors Member Stephen Awoyemi and Advisor Jay McGaffigan.
Stephen Awoyemi is a final year PhD candidate (as of October 2021) at the Department of Environmental Sciences and Policy, Central European University (CEU), Vienna, Austria. His doctoral research focuses on how sociological theory can help explain and solve the conservation problem of trade in vulture parts for belief-based use in Nigeria. He holds a master’s degree in Conservation Leadership from the University of Cambridge and currently serves as the vice chair of the University of Cambridge Conservation Leadership Alumni Network Council. His research interests broadly include conservation social science, conservation policy, and religion and conservation.
Before starting his PhD program, Stephen worked with the Nigerian Conservation Foundation, the foremost conservation organization in Nigeria, as Conservation Policy and Campaign Officer/Head of Abuja Office and has been a longtime volunteer with the Society for Conservation Biology (SCB). He served as President of two groups (Africa Section and Religion and Conservation Biology Working Group) concurrently, within the SCB, from 2015-2017. In September 2020, Stephen was awarded the CEU Presidential Scholar Award for academic excellence and leadership proficiency.
Jay is a software architect working in the medical device and information space. He enjoys technology, cooking and hiking.
PUP looks forward to working with both Stephen and Jay to protect and manage natural and cultural heritage around the world.
PUP is fortunate to have benefited from the talents of our outgoing crew and is excited to welcome several new people to the mission.
The PUP team welcomes Shanti Gaia (Board Director), Alia Aurami (Advisor), David Christenson (Advisor), Ellen Malloway (Membership Experience Manager), and Eric Vargas (Assistant Membership Experience Manager). They are introduced below.
Shanti Gaia (Director)
Shanti, American, has worked with Sean Esbjörn-Hargens, the founder of the MetaIntegral Associates, focusing on teaching the MetaImpact framework through courses called “Designing Wisdom Economies” and on working towards the creation of MultiCapital value accounting software. He has spent a decade living at two different ecovillages that were also nonprofit education centers, spending a significant amount of his time in leadership roles at those organizations. He spent three years on the Board of the Sirius, Inc. nonprofit, including approximately two years as Treasurer. He also spent a couple of years on the statewide Steering Board for the Massachusetts 350.org network. Throughout his career, he has founded or worked for over half a dozen environmental nonprofit organizations. Overall, he has worked in the nonprofit sector for most of his career. He also has expansive training and practice in ecological consciousness-raising work--having trained directly with Joanna Macy and others in Experiential Deep Ecology--along with training in similar work by the Pachamama alliance.
Alia Aurami (Advisor)
Alia, American, for over 60 years as an adult has taught pre-school children, college students, and other adults; done marketing/strategic planning; been a spiritual counselor; designed onboarding programs; and written and advised on Integral management. She wrote two forthcoming books, one based on the Integral framework. Her main blogs are https://exploringsecondandthirdtier.blogspot.com and https://organizationalintelligences.blogspot.com. She is co-creator of Enlivening Edge, a global nexus for people co-creating more-conscious organizations and is the Managing Editor, Inter-organizational Synergy Catalyzer, and Workspace Host, among other roles. She has been Head Minister since founding an independent church in 2005. Everything she does is a ministry of the church. Alia helped build online international communities since 2006. She also co-designed the Operating Agreement and Management System for a next-stage organization. Alia has served since 2012 in the Core Advisory Team for the international movement Integral City.com.
David Christenson (Advisor)
David, American, became the founder and CEO of a consultancy group, primarily doing business as O4R: Organizing For Resilience, after he retired from his position as the Assistant Center Manager for the interagency Wildland Fire Lessons Learned Center (LLC). David helped to design, build, manage, and lead the LLC from 2001 through 2014. He focused on creating a widely used knowledge management system as he helped create a new Learning Center with the United States’ 300,000-member wildland fire community.
David completed the Master of Science degree in Human Factors and Systems Safety at Lund University, Sweden in 2012. He was a researcher in the Leonardo da Vinci Laboratory for Complexity and Systems Thinking under the guidance of Professor Sidney Dekker. David previously completed the Master of Arts in Applied Geography, after a Bachelor of Science degree in Regional & City Planning, at New Mexico State University, Las Cruces, New Mexico, in 2000.
David and Tanya Christenson reside in Oro Valley, Arizona, where he enjoys creating landscape artwork with acrylic paints
Ellen Malloway (Membership Experience Manager)
Ellen, American, is a graduate of Arizona State University's online Master of Sustainable Tourism program with a B.A. in Cultural Anthropology from the University of California at Santa Barbara. Her ultimate career goal is to collaborate with people of diverse backgrounds to create a lasting positive impact in communities and destinations using sustainable/regenerative strategies. She has always loved learning about and visiting cultural and natural heritage sites across the globe and believes sustainable tourism is one of the best means to protect these invaluable resources.
Eric Vargas (Assistant Membership Experience Manager)
Eric, Costa Rican, studied biology at the University of Costa Rica. He has experience as a teaching and research assistant, as well as an independent consultant in environmental education. He served as the volunteer coordinator for the I Latin American Congress on Heritage Interpretation organized by PUP and El Colegio de Michoacán. He is currently working on his degree in environmental interpretation at the University of Costa Rica with a focus on Ecology and undergoing interpretation training with a tourism company in Turrialba, Costa Rica, with support from PUP.
PUP thanks its outgoing staff members. Michelle Lewis leaves as Director, Zach Garcia as Secretary, and Leandro Vigna as PUPnotes Editor. Within his one-year contract position, Vigna also oversaw PUP’s email outreach shift to MailChimp. And Garcia helped modernize the organization’s Board reporting system. Thank you again to Michelle, Zach, and Leandro for their efforts to support communities in the protection and management of natural and cultural heritage and evolving Integral approaches and tools.
Lastly, PUP continues its search for a Secretary. Inquiries can be directed to email@example.com.
On 19 May PUP members Marisol Mayorga and Jon Kohl will launch their new university textbook on heritage interpretation. It is being published in Spanish in both eBook and print form by the Editorial Universidad Estatal a Distancia in Costa Rica. The book represents the first such textbook for Latin America rather than imported and translated from the north. Registration for the event is free and space is limited. Anyone who remains to the end on Zoom will receive a 30% discount on the print book and is eligible to win a raffled eBook. https://pupconsortium.wildapricot.org/event-4238049
The book is cosponsored by the PUP Consortium which contributed many tools and experiences as well as contributions from several other PUP members.
Dr. Stephen McCool was instrumental in the creation of PUP, dating back to PUP's earliest days as part of RARE Center for Tropical Conservation when he, along with Sam Ham, reviewed the PUP manual in 2000 to his co-signing PUP's articles of incorporation, sitting on the inaugural board, and then becoming an advisor. Steve has actually been retired in theory if not in practice from his academic career at the University of Montana where he has become a world renown name in protected areas management and planning. Since then he has been trying to channel more and more of his time to family and personal efforts. As such he has stepped down as advisor to PUP and has agreed to become PUP's first Advisor Emeritus.
Attached you will find our letter to him that lists many of his contributions to PUP over the years and the invitation to become Advisor Emeritus to which he has heartily agreed. As such he remains within the PUP family without the frequent calls to duty characteristic of advisors and directors. Please see the enclosed letter.
Letter of Recognition to Steve McCool.pdf
PUP Global Heritage Consortium is a tax-deductible 501(c)3 Non-Profit Organization
© PUP Global Heritage Consortium 2022